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Brand Guidelines

This brand resource is here to help collaborators and partners engage with the Anasuria brand assets.

  • Logos
  • Colours
  • Typography
  • Imagery
  • Brand Elements

Logos:

Download Media Pack
Logo Design & Layouts

The Anasuria logo is comprised of a distinct and memorable logomark with bold, clean typography to represent the forward thinking and modern attributes of the company. The mark is made up of elements that represent various aspects of the operation. The diamond at the centre of the icon not only symbolises the fixed position of the FPSO and the singular focus of the business, but also the professionalism of the company. The droplet shape is divided in a way that also creates a North pointing arrow, representing the North Sea operations. That arrow can also be seen as the letter ‘A’, acting as a monogram for the brand.

Our primary logo lockup which should be used where possible.

The landscape lockup should be used where left aligned with content or where the primary logo lockup doesn’t fit.

A simplified lockup with to be used where tag line text becomes difficult to read. Landscape version also available.

The word mark should be used where space is limited and the logo mark becomes unclear.

The logo mark should be used for smaller, 1×1 applications such as the website favicon and social media profile pictures.

Colour Variations

These are the various colour options available for each logo. Always use the correct version for the background it’s being used on as demonstrated below. Use the full colour versions where possible or the black and white versions where colour output isn’t possible (e.g. Specific print runs or embroidery). Always aim for maximum contrast between the logo and the background it’s being placed on.

Minimum Spacing

Us the height of the letter ‘A’ in ‘Anasuria’ to determine the minimum spacing around the logo. This not only applies to positioning on a page/screen, but also means no other elements or pieces of content should appear within this area.

Prohibited Usage

Below are examples of what to avoid when using any of the brand logos. DO NOT: skew/distort the logo; place within a holding shape; use the incorrect colour version for its intended setting; rearrange the logo elements; recolour any/all logo elements; change logo fonts; place elements within the minimum logo spacing area; use the incorrect logo version for the size of output.


Colours:

Primary Brand Colours

These are the primary brand colours and are to be used where possible. These have been carefully selected to represent the bold and modern attributes of the operation and with versatility in mind. High contrast and legibility is another key factor in these brand colours and is something that should be considered when using these with one another.


AOC Dark Grey is the main brand colour and should be utilised more than any other. Use it for body copy, dark backgrounds and for monochrome imagery where possible.

AOC Dark Grey

Hex: #313435
R:49 G:52 B:53
C:71 M:63 Y:61 K:57
PMS: 447 C


AOC Yellow is the brand accent colour and should be used to highlight key areas or elements. Links, alerts, buttons and call-to-actions should all utilise this colour.

AOC Gold

Hex: #f4b519
R:244 G:181 B:25
C:4 M:30 Y:100 K:0
PMS: 7409 C


AOC Mid Grey is to be used on lighter backgrounds and for content that’s to appear more subtle. Elements such as dividing lines can utilise this colour to allow other elements to stand out more.

AOC Mid Grey

Hex: #98a3af
R:152 G:163 B:175
C:43 M:30 Y:24 K:0
PMS: 7543 C


AOC Light Grey is to serve the same function as AOC Mid Grey but on dark backgrounds.

AOC Light Grey

Hex: #bdc7d1
R:189 G:199 B:209
C:25 M:16 Y:12 K:0
PMS: 5445 C

Secondary Brand Colours

These are the secondary brand colours. These should be used sparingly, and only when there is a need for separation from the primary colours such as complex categorisation of content.


AOC Turquoise

Hex: #46ce8d
R:70 G:206 B:141
C:64 M:0 Y:62 K:0
PMS: 7479 C

AOC Blue

Hex: #3fc2e0
R:63 G:194 B:224
C:63 M:1 Y:9 K:0
PMS: 637 C

AOC Orange

Hex: #ef8130
R:239 G:129 B:48
C:0 M:60 Y:62 K:0
PMS: 1575 C

AOC Red

Hex: #db3b4b
R:219 G:59 B:75
C:8 M:91 Y:69 K:1
PMS: 710 C


Typography:

Primary Brand Typeface

Lexend is the primary typeface for the Anasuria brand. It’s a clean, geometric sans serif typeface that embodies the organised and clinical attributes of the company. The font family contains a variety of weights so offers flexibility in its use.

Lexend

Light  Regular  Medium  SemiBold  Bold  Black

aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº

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Secondary Brand Typeface

Space Mono is the secondary typeface for the Anasuria brand. It’s a technical looking, monospaced typeface that works well for smaller copy, technical information and stats. It can also be used to create clearer separation from elements utilising the primary typeface.

Space Mono

Regular Bold

aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº

Download
Tertiary Brand Typeface

Arial is the tertiary brand typeface and is the default computer font fallback if either of the other typefaces cannot be used. It can also be used over the other typefaces for internal materials.

Arial

Regular Bold

aåbcçd∂eéfƒghiîjklmµnñoøpqœrstuüvwxyz
AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ
0123456789º(.,’”-;:)!?&©˙˚π®†≈◊™£¢∞§•ªº


Imagery:

Photography Style

The Anasuria brand utilises high resolution, professionally taken photography. The quality of images used within the brand reflect the quality and professionalism of the operation.

We use both full colour and monochrome imagery that uses the AOC Dark Grey colour to simplify content and draw attention to key elements. Either can be used, but we urge that full colour imagery is only used where the colour adds to the messaging.

Background Imagery

Always use the pre-edited background images when placing any content over an image. These have been converted to monochrome and darkened to ensure clear contrast with white text or lighter graphics.

Stock Imagery

In cases where we don’t have an image for a specific piece of content, stock imagery can be used. When selecting stock imagery ensure that the photography matches the style of our in-house photography. Ensure that they are generic and don’t contradict or falsify what we do as a company.


Brand Elements:

Patterns

A simple grid pattern has been created for use in areas otherwise empty areas of content. The subtle versions of each pattern colour can be used as backgrounds for other content where background imagery is not suited.


Anasuria Operating Company Limited (AOC) was incorporated as a private limited company in England and Wales on 22 July 2015.

AOC is the joint operating company held equally by Ping Petroleum UK PLC (wholly owned by Ping Petroleum) and Anasuria Hibiscus UK Limited (wholly owned by Hibiscus Petroleum Berhad) to be the Operator of the Anasuria Cluster. 


Anasuria Operating Company Ltd
3rd Floor, Suite 1
H1 Hill of Rubislaw
Anderson Drive
Aberdeen
AB15 6BY

+44(0) 1224 976 009
[email protected]


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Dr. Kenneth Gerard Pereira

Chairman

Dr Kenneth is the Managing Director of Hibiscus Petroleum Berhad.

Dr Kenneth has 27 years experience in the oil and gas industry, both in the services and exploration and production sectors. He began his career with Schlumberger Overseas S.A. in 1983 as a Field Service Engineer working in Brunei, Thailand, France, Libya, Italy, Norway and Tunisia. In 1990, he joined the Sapura Group, overseeing the service of telecommunication products and later, moved to the Group’s Corporate Planning Department.

In 2003, the Sapura Group successfully acquired Crest Petroleum Berhad and he became the Chief Operating Officer (COO) of SapuraCrest Petroleum Berhad (now part of SapuraKencana Petroleum Berhad Group), an oil and gas services company listed on the Main Market of Bursa Malaysia.

In 2009, Dr Kenneth became Managing Director of Interlink Petroleum Ltd, an oil and gas exploration and production company listed on the Mumbai Stock Exchange (2009 to 2011). In 2009, he was appointed to the board of STP Energy Pte Ltd, a privately held Singaporean company with offshore oil and gas exploration interests in New Zealand.

He holds a BSc (Honours) degree in Engineering from the University of Bath, United Kingdom, a Masters in Business Administration from Cranfield University, United Kingdom and a Doctorate in Business Administration from the University of South Australia, Australia. 

Zainal Abidin Jalil

Director

Zainul has over 35 years of experience in various managerial and leadership roles covering upstream oil and gas operations, independent power business and the technology sector.

A former executive of ExxonMobil in upstream O&G, former CEO of Malakoff Corporation and former Group Managing Director of DNeX. 

Lauren Forbes

FINANCE MANAGER

Lauren is a Chartered Global Management Accountant (CIMA Qualified) with a BA (Hons) Accounting and Finance from The Robert Gordons University, Aberdeen.

Lauren has 11 years’ experience in the oil and gas industry with experience in joint ventures and business planning.

Prior to joining AOC, Lauren spent 6 years at Dana Petroleum where she held various roles and was most recently responsible for the accounting of their operated asset, Triton.

Peter Kavanagh

Chief Operating Officer

A Chartered Engineer and a Chartered Manager, Peter Kavanagh has over 30 years of industry experience in the UK and the Middle East in Senior Managerial and Director roles. Peter joined AOC in 2020 after 13 years tenure at Petrofac, where he was most recently Operations Director for UK CNS Operated Assets, which included Anasuria as part of his responsibilities. Before this, Peter worked at Shell for 15 years in various roles, including Offshore Installation Manager (OIM) onboard several North Sea assets.

Rebecca Main

Transformation Manager

Rebecca is a highly experienced professional in the oil and gas industry boasting 10 years of experience across several disciplines including operations, process engineering, project engineering, and business development.

Before joining AOC, Rebecca was employed by Petrofac as the Operations Team Leader for Anasuria. AOC offered Rebecca the opportunity of becoming their project engineer after her success within Petrofac operations, and she was responsible for developing and delivering many of the key engineering projects and operational changes which have been credited for increasing both the production efficiency and safety of Anasuria since AOC took ownership of the asset.

Rebecca received the 2022 OEUK award for operational integrity, and was recently promoted to the role of Transformation Manager for AOC. She has great experience in Asset Life Extension and has a focus and passion for implementing business improvements which help AOC strive to develop and grow as a company.

Rebecca holds a Chemical Engineering with Environmental Engineering from the University of Edinburgh.

Iain Heneghan

Operations Manager

As Operations Manager Iain is responsible for the management and control of all operational aspects of the Anasuria FPSO and associated subsea infrastructure. Leading the offshore operations team and onshore support organisation to ensure the safe delivery of efficient production operations.

With 15 years of experience in the oil & gas industry, Iain began his career with the Petrofac graduate scheme before gaining experience in Integrity and Facilities Engineering roles. Iain moved on to join EnQuest to develop his knowledge within an Operator environment as a Project Engineer and latterly as a Senior Facilities Engineer.

In 2015 Iain returned to Petrofac, joining the duty holder team while transitioning the Anasuria FPSO from Shell to Anasuria Operating Company. Starting as Integrity Engineer and progressing to Operations Manager within a 6-year period. Throughout his career Iain has developed a strong knowledge of operating ageing north sea assets, he enjoys the technical challenges and has led a number of digital initiatives within the business. He is passionate about developing people and empowering his team.

Iain holds a First Class BEng (Honours) degree in Mechanical Engineering from the University of Dundee.

Morag Kidd

HSEQ Manager

Morag has been a Chartered Member of IOSH for more than 18 years and has 19 years of oil and gas experience.

Having graduated in Applied Science, Morag started her oil and gas career with KCA Deutag supporting their platform drilling operations in the UK for four years before moving to PSN to gain broader project and engineering experience, ultimately as UK HSE Manager.

Seeking further operational experience, Morag spent four years as Talisman’s UK Health and Safety Manager, supporting their broad portfolio of onshore and offshore assets; she was seconded to Malaysia for three years as Regional HSE & Crisis Management Authority with oversight of operations in five countries across Asia Pacific.

On returning to the UK, Morag held the position of HSE Manager for EnQuest for five and half years, gaining experience in asset commissioning, decommissioning planning and asset transition before joining AOC in February 2021. 

Steven Archibald

Commercial Manager

Steven has 20 years of broad industry experience, including 15 years experience in the oil & gas industry, having worked for several operators and service companies, including Baker Hughes, BP and Dana Petroleum Norway. He has significant experience in financial management and control, accounting process improvement and financial modelling.

Before joining AOC, Steven was a senior member of the finance team at Eland Oil & Gas PLC, where he was responsible for treasury and corporate finance.

Steven is a Chartered Global Management Accountant (CIMA Qualified) with a BA (Honours) in Business Studies from the Robert Gordon University, Aberdeen. 

Richard Beattie

Chief Operating Officer

Richard has 20 years of industry experience in the oil and gas exploration business, with significant expertise in petroleum accounting, joint ventures, business planning, LEAN and process improvement.

Richard was formerly the Business Finance Manager of Dana Petroleum, with financial responsibility for all Operated UK and African assets. He also held direct financial and commercial responsibility for Dana’s Non-Operated Business.

Before Dana, he spent 13 years with Hess Corporation and held various senior roles, namely Country Finance, Planning and Commercial Manager (Denmark), Accounting and Business Performance Manager (Malaysia) and Business Performance Specialist (Houston).

Richard is a Chartered Global Management Accountant (CIMA Qualified) with a BA (Honours) in Business Studies from The Robert Gordon University, Aberdeen, Scotland.